Kelsi Denham’s Weblog

The Art The Comes Out

Archive for Visual Literature Class

Visual Literacy Project 3

Chunking is the amount of information that can be kept in your short-term memory. We use chunking more than we really realize in our everyday life.  Whenever we listen to the radio or read over notes we are using chunking. The average amount of information that you can retain in your short-term memory ranges between four plus or minus one to seven plus or minus two. When ads come over the radio they use chunking to try and keep the most amount of information possible in your mind. When using chunking it is better to use simple words instead of large complex words. Instead of saying that the product will help you sooth you they say calm. Simply because you are more likely to remember calm than you are sooth because you use calm in everyday conversation, were you do not use sooth as much. It is also better to repeat a word or phrase over and over to cause it to stand out in our short-term memory. If you are only going to remember about 4 words in your short term memory and they want it to be a certain word they will repeat that over and over so that it will take up at least one of those spots in your short term memory. Chunking is used whenever you are trying to remember a phone number, directions, studying for a test, or even listening to advertisements. It is used all around in an everyday life by ourselves or by others.

Visual Literacy Project 2

For this project we were told to take a book of our liking and change the cover giving it a hard back and a soft back cover. For me this project was of more importance than any other project we have had to do. This is due to the fact that I chose my fathers book to remake the cover of. He had been working the book almost 15 year before he got it published but I’ve always hated the cover of it. The story is set around male gymnast so I knew right away that my cover had to involve some sort of gymnastics reference.  My first ideas were a bit too dark and girly for the type of book it is. So for help I went to my father’s gym with a camera and began to take photos. I found an image that I felt was very nice and began to edit with it. At first the way I was going was very boxy and dark. But slowly through editing and pushing and pulling I created the perfect image. The picture takes up the whole of the cover with a nice blue color. I feel this blue is very effective due to the fact that it’s the blue most commonly used in mats at gyms. The image is of a male gymnast behind a pommel horse, with the main focus on the horse with him simply in the background. It is a very simply cover that conveys a great amount of information. The boy in the background has no head which gives way for the reader to place there own image of the characters there, or even themselves. 

VIN #2

Within this chapter we learn about symbols and icons.  Although some may no know the difference between the two there is actually a large difference. With an icon it is an image that stands for something.  And even if you have never seen it before you would know what it means. Like an image of a girl with a line through it means ‘no girls’.  The icon is an easy thing to understand and is easy to read as a whole. Even the basic of children can look at an icon and understand what it means if they have seen the related image.
With symbols you need to know what the image means before you can understand what it means. The symbol of a female looks nothing like a girl. It is a cross with a circle at the top of it. Or the symbol for male is a circle with an arrow out of the topside. Just because some people know what the symbol means doesn’t mean everyone does. It is all based off the viewer’s knowledge before looking at the image. There are many symbols in the world and most people do not know what they mean.

Visual Literacy Collage

With this part of the project we were to make a collage to go with our text image.  My text image was the word ‘absolute’ across the page in an almost gun fire like fashion. I went in many different directions with the idea for my collage. I had an image of a woman that seemed to be almost the female embodiment of ‘absolute.’ She seemed to be very powerful and determined. But when it came down to it I needed to return to the more depressed and gory side of the word “absolute”. The mood seemed to go along with my project as a whole. To create an image of “absolute” I took an image of a large robot with a very large gun. Placing him so he looks as though he is stepping on the city, that I placed below him. From his gun, I have an image of a “large boom,” as I called it. The image is of a large explosion on the water when this image is placed just right behind the gun, it looks like it is firing. When you see that sort of image you can’t help but think of something like an absolute ending. Along with the large robot, I have three army men parachuting from the sky. When most people think of army they see it as an absolute. The background is a simple image of a painting that I crumbled up and altered the color. It gives off an almost army feel, like paper army orders are put on. In the end, I feel my collage represents the idea of “absolute.”

Vin #4

In chapter four we read about many different terms, two of which being the linguistic message and coded iconic message. With a linguistic message you are given a form of text, and with that text you understand what that word means and a few things about it. This only works though if you have previous knowledge of that language. You can not understand text of another language if you do not read that language. Unless of course if that word is a common used word and you know the meaning of it. Then that text not only tells you what it means but also it’s nationality, such as the word ‘Aloha.’ It is a Hawaiian word but most people know that it means hello and good-bye in Hawaiian. Just by seeing that word you know it is a greeting or farewell and that it is a Hawaiian word.

The second term was coded iconic message which refers to an item meaning many different things. It is used to let the reader or viewer decide what it may be about. When a viewer sees an image of a glass of lemonade they can think it represents many different things. They could think it as drink, or maybe even cool. They could also link it with summer or a pool because that is where they drink lemonade. It’s all based off of the viewer’s idea of what that image might mean. Some people may see it as a completely different thing than another.

VIN #3

Within this chapter we spoke about denotation and connotation. When speaking about images the word denotation refers to the direct way to view an image. It is the first level of signification. When doing this there is no hidden meaning to the image. Like a picture of a cat is just a picture of a cat. It is an absolute image with no hidden meaning. Anyone who picks up a camera is able to take denotation photographs. Any pictures that they take will not have any special effect to them to try to have some secret meaning to them. The images are just simple and straightforward images.

When speaking of images, connotation is a way to affect the image and give it meaning. When you have an image but change he way it is taken that is called connotation. Connotation is the second level of signification. With connotation you take the images used in denotation and edit the image with different affects. For example the image of the cat could be taken and zoomed in on the ear. By doing so you give a feeling of importance to that image that you did not get from the denotation image.

VIN #1

The connection between linguistic signs and duality is a very interesting one. The idea of the linguistic signs is the ability to look at a sign and understand what it means. That you do not need words on it to understand what it means when a line is through a dog on a sign at a park. It shows that no dogs are allowed without having the words printed up for all to see. It is a link in your mind between an image and a meaning. In that since, it links together with duality. Duality is the idea that seeing letters mean a sound which in turn letters together mean a word which means a thing. But in other languages the same rule dose not apply. For what one thing is in English it is not the same for French. There fore the idea to link a letter and word to an image is almost meaningless. With that idea being place in our mind a long time ago it is hard to go against it. It is interesting to think about how in a way they work together but then at the same time work against each other. It’s almost like one can not work without the other it’s its job is to disprove the other.

The images shown are that of a linguistic sign and of duality. The sign of the no smoking is easy to understand. It is a sign that we all see and understand what it means. There is no need for words to be written under it. Or any indication of what it means other than the sign itself. It is one of the things that is programmed into us. The other is a picture that relates to duality and it is taken from our book. (Visible Signs by David Crow. pg. 19) It shows how all the images are dogs but the word for dog is different depending on what language you are speaking. The actual image has nothing to do with the words that are there.